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SAP Customer Relationship Management (CRM)
Balancing Today's Needs with Future Imperatives
More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets ¨C their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction. Customer information, at the marketing, sales and service levels, is crucial to your overall business value. If customers aren¡¯t happy, sales will lag and business will be lost.
The customer relationship management (CRM) solution from IBM and SAP helps you understand and utilize your consumers¡¯ demands, converting prospects into first-time buyers and first-time buyers into long-term customers.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, not only helps you address your short-term imperatives, to reduce cost and increase your decision-making ability; but can also help your company achieve differentiated capabilities in order to compete effectively over the long term. It helps you respond more accurately to your customers needs, learn their habits and increase customer interaction. This information can help your business:
Perform daily tasks and operations more efficiently and with greater visibility into your business, including functions such as:
 
Planning and monitoring accurate marketing campaigns
Coordinating budgets
Performing customer segmentation
Identifying decision makers
Tracking sales
Managing contracts
Reacting quickly to market changes
 
Facilitate better business decisions through flexible management reports on virtually every aspect of your customer relationships
Collaborate on critical information with your business partners for sales forecasts, order flow and delivery schedules, streamlining your supply chain and working toward total customer satisfaction
To know more, come to join the seminar, organized by Compass (SAP Gold Channel Partner):
Date: April 16, 2010 (Friday)
Time: 2:30-4:45PM
Venue: Compass Centre (19/F, The Chinese Bank Building, 61-65 Des Voeux Road Central, HK)
Enquiry: (852) 3607 8288
Email: inquiry@hkcompass.com
 
Agenda:
2:15-2:30PM Registration
2:30-3:15PM Improve your customer relations with SAP CRM
3:15-3:30PM Tea Break
3:30-4:30PM How to balance the customer experience while maintaining an efficient service and containing costs 
4:30-4:45PM Q & A